Stylishness in the PC Hooftstraat
The "Fifth Avenue of Amsterdam" is home to Gucci, Chanel, Louis Vuitton, Tommy Hilfiger and Salvatore Ferragamo.
PC Hooftstraat
The Pieter Cornelisz Hooftstraat, located in the Museum Quarter neighborhood, is home to high-end clothing (Chanel, Gucci, Hermés, Louis Vuitton), jewelry (Chopard, Cartier) and specialty (Mont Blanc, Henckels) stores, as well as several boutiques selling more luxury labels. More moderate shoppers can find reasonable prices in stores like Mexx and Benetton.
Standing on the Leidseplein you are within walking distance of the city's most fashionable shopping streets: PC Hooftstraat, Van Baerlestraat and Beethovenstraat. Cross Leidseplein Square and walk in the direction of the Marriott Hotel. Turn left in front of the hotel. You now pass the Byzantium Building which houses some luxury shops.
Walk into Hobbemastraat, to the right of The Park Hotel. The first street on your right-hand side is famous PC Hooftstraat. Many large international fashion stores, jewellers, exclusive shoe shops and trendy fashion stores are centred here and in nearby Van Baerlestraat (with stylish fashions in Pauw
and Vanila; designer kids' clothes in Oilily
and Petit Bateau
; and many shoe stores) and Beethovenstraat.

Diamonds
If you don't turn into PC Hooftstraat but walk straight on in the direction of Museumplein you will see three large mansions on the right-hand corner in which Coster Diamands, one of the largest diamond traders of Amsterdam, is established. In 1852 Coster cut the Kohinoor Mountain of Light diamond for the British Crown Jewels.
In addition to a guided tour through the building, which will take you along the most famous diamonds this diamond merchant has, you will be able to see how diamonds are cut and polished.
At the end of the tour you will have the opportunity to buy diamonds or other jewellery. If you do not intend to buy diamonds it is still quite interesting to step inside.

More typical Oud-Zuid shopping streets are Jacob Obrechtstraat and Cornelis Schuytstraat. On these high-end streets you can find interesting gift stores and small boutiques.
Tips for a lunch break
Pasta TricoloreP.C. Hooftstraat 52 (Oud-Zuid)
Van Dam ![]()
Cornelis Schuytstraat 8-10 (Oud-Zuid)
Tips for visitors
Did you know that you can get a refund of VAT
Nederland-Hemaland
Typical stores in Amsterdam
Shopping districts
Must-see shopping in the KalverstraatFun shopping in the Jordaan
Stylishness in the PC Hooftstraat
Art/Antiques Stores in the Spiegelkwartier
Flea market at the Waterlooplein
Cosiness at the Albert Cuyp Market, Amsterdam's best daily market for everything